Education / Study Abroad
IndAsia Global SEO case study
MBBS-abroad consultancy in Jaipur. Comparison window: last 6 months vs previous 6 months.
Clicks+78%209 to 371
Impressions+109%11.8K to 24.7K
Avg. positionLower (see note)14.1 to 22.6
CTR-0.3 pt1.8% to 1.5%
Before and after
| Metric | Before | After | Change |
|---|---|---|---|
| Clicks | 209 | 371 | +78% |
| Impressions | 11.8K | 24.7K | +109% |
| Avg. position | 14.1 | 22.6 | Lower (see note) |
| CTR | 1.8% | 1.5% | -0.3 pt |
What we did
Technical
- Fixed indexing gaps for new country guide pages
- Restructured architecture around country and service pages
- Improved mobile Core Web Vitals
On-Page
- Country-specific MBBS guides (Kazakhstan, Georgia, Uzbekistan)
- Optimized location-intent pages such as MBBS abroad consultants Jaipur
Off-Page
- Local SEO and Google Business Profile
- Backlinks from education and study-abroad directories
Google Search Console proof
Source: Google Search Console, web search type, last 6 months vs previous 6 months.
Results explained
Clicks grew 78% and impressions 109%. Average position (14.1 to 22.6) and CTR (1.8% to 1.5%) moved the other way because the site now appears for a much wider set of queries. Many of the added impressions come from broader, lower-ranking terms, which dilutes site-wide averages.