Industrial / B2B
Varsha Enviro Technologies SEO case study
Environmental engineering: STP, ETP, RO and ZLD plants. Comparison window: last 6 months vs previous 6 months.
Clicks+449%59 to 324
Impressions+1,224%2.07K to 27.4K
Avg. positionLower (see note)19.0 to 29.1
CTR-1.6 pt2.8% to 1.2%
Before and after
| Metric | Before | After | Change |
|---|---|---|---|
| Clicks | 59 | 324 | +449% |
| Impressions | 2.07K | 27.4K | +1,224% |
| Avg. position | 19.0 | 29.1 | Lower (see note) |
| CTR | 2.8% | 1.2% | -1.6 pt |
What we did
Technical
- Fixed crawl errors and restructured service-page architecture
- LocalBusiness and Service schema
- Core Web Vitals and mobile usability
On-Page
- High-intent cost and comparison pages such as STP plant cost in India
- Expanded service and location pages
- FAQ schema
Off-Page
- Industrial-directory citations and backlinks
- Google Business Profile
Google Search Console proof
Source: Google Search Console, web search type, last 6 months vs previous 6 months.
Results explained
Impressions grew from about 2.07K to 27.4K and clicks from 59 to 324. Average position (19.0 to 29.1) and CTR (2.8% to 1.2%) fell because the site now appears for a far larger set of long-tail informational queries, which dilutes site-wide averages. Growth is from a small base, so we show the raw numbers.